What Julia does & thinks
Interview with employees
Based on my survey results from 13 employees, it was revealed that the employees have a strong stance against food waste.
They express a sense of moral obligation to minimize waste, perceiving it as an unethical and irresponsible practice.
How many counterparts are involved originally
By comparing and contrasting several counterparts, I was able to identify the gaps in the bakeries
and customers, where excess bread is produced due to the bakeries' inability to accurately forecast customer demand.
If the bread isn't sold the same day, it's squandered because it wouldn't have sold well the next day;
Why don't we try to sell it on the same day?
What if
we ate
the problem?
What if
we repurpose
the food?
What if we
sold the problem
at a discount?
What if we
turned the issue
into a business?
How about we
SOLD the problem?
Ideation
In order to achieve the goal of reducing food waste while benefiting both parties, I mainly focused on the following features when thinking about the design of the interface.
Key Features
Reduce food waste
while benefit both parties
Further Step
