Contributed to the visual enhancement of amazonthe.bar as part of the redesign team. Explored over 50 concepts for logo animations and kinetic typography, crafting engaging loading motions and showcase animations to elevate user experience.
Project The Bar Redesign Year 2024 Type Branding, Marketing, Web Design Credits Effy Lan - Editor, Composer, Motion Designer Ruri Lee - Motion Designer Andrew Nam - Motion Designer Abigail Fairfax - Motion Designer